Are building a balanced duties-authorities-remuneration system, namely: we shape a flexible organizational structure corresponding to the mission, with the affiliation of the branches for profit; we ensure the adequacy of the branches' authority to conduct business and develop a fair and harmonious remuneration system that takes into account, inter alia, the reliability of the equipment and the quality of customer service;

Are developing digital strategies that take into account the rapid change of information and communication technologies; increase sales of content and increase the share of foreign exchange earnings;

Are increasing the borrowing capacity, looking for alternative sources of financing and hedging the currency risks;

Are entering into an alliance with a mobile carrier;

Are introducing independently new management tools, carry out separation of operational (run) and strategic (change) functions in management; we are implementing a corporate project management system, a single management reporting information system and a system for expertise control and preservation;

Are increasing the effectiveness of the marketing function, we are developing a unique positioning and sales proposition, and increasing the Company's awareness in the market;

Are strengthening the GR function, including to expansion of participation in the Digital Kazakhstan - 2020 program;

Are developing a partner network for services connection and implementation of solutions; we are introducing the automated application processing systems; ensuring the transparency of the work of linear engineers; we are introducing the integrated automated technical accounting system;

Are striving to achieve the best quality in customer service, including: a large number of entry points, efficient CRM, a system of standards and quality of service, paperless workflow with the client;

Are ensuring the infrastructure resiliency by means of the monitoring system improvement, introduction of an optimal system to ensure operation and development (including the supply of materials and spare parts), quality resource planning and cooperation only with quality vendors and contractors;

Are implementing the incident and technological risk management systems, online monitoring of application execution by the client; we are providing special equipment for quick response to accidents;

Are opening new junction points and transit routes with carriers with the route optimization to the client, open points of presence at traffic exchange centers in Southeast Asia and North America, provide loyalty and flexibility to partners/carriers;

Are monitoring and analyzing the trends in the field of ICT, including in other sectors; we are growing the Company's competence in system integration in shopping malls and IT; we are accelerating the creation and launch of new product lines on the market using advanced developments and technologies; we are introducing the specialized services for e-commerce and financial and technical sectors; we are increasing the data center capacity and the number of services for them; we are manufacturing the equipment under our own brand

Are introducing a system of SW developers attracting, including a co-working platform, the provision of containers and a CDN platform; we are providing high-quality infrastructure for the sale of their products and place them on our own cloud platform; we are receiving the exclusive rights to distribute products and services of developers;

Are designing a unified system of business process management and ensuring continuous integrated broadcasting of policies, procedures and news;

Are creating a corporate university; we are introducing mentoring and continuous staff training, including product training; we are introducing a system for service personnel assessment; we are increasing the level of emotional intelligence in management; we are practicing the rotation of managers;

Are creating partnerships with universities, conduct practical and laboratory classes on the principles of dual education.

We are respectful;

We are constantly improving;

We are a reliable Company, we value our reputation.

Provision of services in all market segments;

Combination of service delivery and project implementation;

The presence of a large portfolio of services, that integrate traditional communication services, IT and cloud services.

Respect. (We are respectful)

Perception of clients, partners, competitors as equals, acceptance of their own values and goals, ability to listen and hear them, find common ground and build mutually beneficial relationships, unless this contradicts the values of the Company.

Perfection. (We are constantly improving).

The Company continuously strives to both improve the quality of services provided and make their use comfortable for customer use. It also strives to improve its activities, the qualifications of employees and their involvement in Company's activities, the effectiveness of business processes and procedures, and the organizational structure of the Company.

Reliability and reputation (We are a reliable company. We care our reputation).

The Company makes efforts to prove and keep the reputation of a reliable service provider and partner, socially responsible and law-abiding market player.

In which the Company will increase its share due to the acquisition of a large pay-TV operator and continue its expansion into this market due to additional sales on the combined subscriber base of double and triple-play services, as well as offering subscribers a new set of services - cloud services and non- ICT services of partners sold through the marketplace;

In which the Company will strive to transform its business model towards offering a wide range of services to a wide range of clients in the format of packages formed according to industry characteristics and client size;

In which the Company will focus on the formation of a value proposition of services, in which, by improving the quality of services and customer service, it will be able to differentiate from competitors and keep prices for services provided in the context of continuing price competition in the segment

In which the Company will expand the range of cloud services offered for other strategic areas in terms of expanding the range of XaaS services in the direction of providing integrated services and packages from them, as well as mass offering of SaaS services and providing subscription software. As part of this segment, the Company will increase its competencies in new markets, such as information security, the Internet of Things, big data and digitalization of business.

The growth of the Company's net profit;

Operational efficiency increase;

Expansion of the customer base in all segments, increase of the share of revenue from third-party customers, increase of the share of service revenue.

Expansion of the Company's product portfolio.